Customer journey event mapping
A facilitated engagement that documents how people move through your application, names the events that matter, and produces a shared map your analytics and product teams can follow.
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Map the journey. Name the events that matter.
We sit with product, analytics, and marketing teams to chart how people move through an application, then deliver a shared event map ready for instrumentation.
Journey clarity before the next tracking sprint
Application analytics only helps when every team agrees which moments count. System Sequoia Path facilitates customer journey event mapping so stages, signals, and ownership are written down before code is touched.
- Walk the live application with the people who own conversion, retention, and reporting.
- Document stages and the events that mark movement between them.
- Hand over a catalogue and prioritised sequence your partners can implement.
Engagements we deliver
Each offer is a human-led piece of work with a defined outcome — maps, reviews, planning sessions, and readiness checks rooted in customer journey event mapping.
Event taxonomy review
A focused audit of your current event names, properties, and gaps so product and analytics stop talking past each other.
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Instrumentation planning session
A structured working session that turns an agreed journey map into a practical sequence for what to measure first.
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Analytics readiness assessment
A short diagnostic that checks whether your application’s journeys, consent posture, and reporting questions are ready for event mapping work.
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Evidence from recent client work
Teams ask us in when reports disagree, onboarding is redesigned, or event names have drifted. Here is how that work lands.
“We came in with three different names for the same signup moment. The mapping sessions forced us to pick one vocabulary, and our weekly reports finally matched what product was seeing in support tickets.”
“The taxonomy review was blunt about how many duplicate events we had collected. Cleaning the list took longer than we hoped, though the written migration notes made the engineering tickets straightforward.”
Ready to chart your next journey map?
Tell us about the application, the journeys that matter this quarter, and the teams who need a shared event vocabulary.