Client stories

Evidence from organisations that commissioned customer journey event mapping, taxonomy reviews, and planning sessions with System Sequoia Path.

“We came in with three different names for the same signup moment. The mapping sessions forced us to pick one vocabulary, and our weekly reports finally matched what product was seeing in support tickets.”

Helen Cartwright, Product lead, membership application

Customer journey event mapping — Primary onboarding and renewal journeys for a membership product used across the Midlands.

“The taxonomy review was blunt about how many duplicate events we had collected. Cleaning the list took longer than we hoped, though the written migration notes made the engineering tickets straightforward.”

James Okonkwo, Analytics manager

Event taxonomy review — Inventory of 140 existing events reduced to a coherent core set with owners.

“I appreciated that the readiness assessment told us we were not ready for a full map yet. We fixed consent copy and nominated journey owners first, then came back for the larger engagement.”

Priya Shah, Marketing operations

Analytics readiness assessment — Diagnostic ahead of a planned checkout redesign.

“The planning session turned our map into a backlog the developers could actually schedule. We still argue about priority, but at least we argue about the same events.”

Daniel Reeves, Engineering manager

Instrumentation planning session — Half-day session after a completed journey map for a booking application.

Extended project notes

Renewal path for a Staffordshire membership product

A membership organisation near Walsall needed clarity on why renewals stalled between reminder and payment. System Sequoia Path mapped the reminder, login, plan comparison, and payment stages with marketing and product together.

The delivered event catalogue separated email opens from authenticated return visits, and highlighted a missing confirmation event after failed card attempts. Product adjusted the retry copy; analytics stopped counting soft bounces as abandonment.

Engagement: Customer journey event mapping

Onboarding events for a field-service booking tool

A booking application used by field teams needed consistent events for invite, first job created, and first job completed. Prior tracking mixed desktop admin actions with mobile field actions under identical names.

An event taxonomy review split admin and field contexts into properties, retired six colliding names, and produced a migration note for the next release. Reporting for first meaningful use became trustworthy within one sprint.

Engagement: Event taxonomy review

Discuss a similar journey

If your reports disagree or a redesign is coming, we can outline whether a full map or a shorter review fits.

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