Naming events across journey stages without muddling intent
How West Midlands product teams keep stage names, action names, and property keys distinct when mapping application journeys.
Field notes
Practical writing on customer journey event mapping — naming, timing, drop-offs, and stakeholder walkthroughs drawn from application analytics work.
When to map before you measure
Signs that a new analytics request should pause for journey mapping rather than another ad-hoc tracking ticket.
Reading drop-offs without guessing the reason
How an event map helps Staffordshire teams separate missing instrumentation from genuine abandonment.
Stakeholder walkthroughs that stay useful
Practical habits for interviewing product, marketing, and analytics contacts during a journey mapping engagement.