Customer journey event mapping

A facilitated engagement that documents how people move through your application, names the events that matter, and produces a shared map your analytics and product teams can follow.

From £4,800 per engagement Typically three to five weeks from kickoff to delivered map Walsall base with travel across the United Kingdom

Who it is for

Product owners, analytics leads, and UX researchers who need a shared event vocabulary before instrumentation or reporting work begins

Result you receive

A written journey map, an event catalogue with naming conventions, and a handoff briefing for your analytics or engineering partners

Format and delivery

On-site in the West Midlands or remote workshops across the United Kingdom. Walsall base with travel across the United Kingdom.

Preparation

Share access to staging or production walkthroughs, existing analytics notes, and a list of teams who own conversion or retention goals.

Constraints

Best suited to applications with identifiable user stages. Highly fragmented multi-product estates may need phased mapping.

Included

Discovery interviews with product, marketing, and analytics stakeholders

Journey stage diagrams for primary and secondary paths

Event catalogue with purpose, trigger, and properties for each signal

Naming and taxonomy guidelines aligned to your application language

Prioritised instrumentation sequence for the first release cycle

One review workshop and one written revision round

Outside this engagement

Writing production tracking code or configuring vendor tools

Ongoing report building or dashboard maintenance

Legal advice on privacy notices or consent frameworks

Pricing basis: Fixed engagement fee based on product scope and number of journeys

Guide: From £4,800 per engagement