Event taxonomy review
A focused audit of your current event names, properties, and gaps so product and analytics stop talking past each other.
Who it is for
Teams who already collect events but struggle with inconsistent names or missing journey stages
Result you receive
Annotated inventory of current events with recommended renames, merges, and retirements
Format and delivery
Remote review with a half-day workshop. Remote across the United Kingdom.
Preparation
Provide current event dictionaries, sample reports, and known pain points.
Constraints
Requires access to a reasonably complete list of current events.
Included
- Export review of existing event lists
- Conflict and duplication analysis
- Recommended taxonomy and migration notes
- Workshop to agree ownership of naming decisions
Outside this engagement
- Full journey remapping from scratch
- Vendor migration or implementation work
Pricing basis: Fixed fee for a single application surface
Guide: From £1,900
How the work unfolds
- Receive exports and context brief
- Independent review
- Workshop and written recommendations